explainers

How to Write an Explainer Video Script

5 Ways to Write a More Effective Explainer Video Script

Explainer videos need to first be scripted, and it’s not always clear how best to do this. Your team may decided to write the script internally. After all, you’re the content experts. On the other hand, you don’t have much experience with video, so maybe it would be better to outsource?…

Explainer Video Scripting

3 Elements of a Story You Need in Your Explainer Video Script

Recent studies have shown that 59% of executives would rather watch a video than to read text, and 75% of them report watching work-related videos on business websites at least once a week. It’s no surprise then that 96% of B2B organizations use video in their marketing, with 73% reporting positive results to…