Screen capture videos are popular among software companies, and it’s easy to see why. They allow you to put the software’s interface directly in front of the viewer, and show them how to use it – almost as if a friend were explaining it to them in person. By demonstrating your software…
In a Hollywood cast, on a sports team, or even your garage rock band, there are the stars and then there are the supporting characters. These journeymen often carry the load, doing the dirty work in the trenches so that the star of the show can shine. In animated explainer…
Explainer videos need to first be scripted, and it’s not always clear how best to do this. Your team may decided to write the script internally. After all, you’re the content experts. On the other hand, you don’t have much experience with video, so maybe it would be better to outsource?…
Recent studies have shown that 59% of executives would rather watch a video than to read text, and 75% of them report watching work-related videos on business websites at least once a week. It’s no surprise then that 96% of B2B organizations use video in their marketing, with 73% reporting positive results to…
In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only superficial insight. Customers are real people with unique motivations.
