Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos at least once a week.
That’s why 96% of B2B organizations use video in their marketing, with 73% reporting positive results to their ROI.
Ready to join them?
For videos to be effective, they should be tailored to the customer’s stage in the buyer’s journey, from awareness on to decision.
Video can even be used to help onboard new clients and help with customer service, in order to improve satisfaction and reduce churn.
Animated Explainer Video Production
Explainer videos are an excellent way to demonstrate the value of your product or service in a clear and engaging way, but their power really lies in their ability to tell a story. Storytelling can help you to cut through all of the noise, and most importantly it can help you to make a human connection with your prospects.
Enhanced Screen Capture Videos
What sets this apart from making these yourself with free software, is in the added production value which helps to highlight key features, along with a professional voice-over. We can also recreate some elements from scratch and edit for time, making for a much more engaging viewing experience.
Case Study Video Production
Case studies and testimonials are a great way to add credibility to your marketing. But in going beyond a simple testimonial, video case studies allow you to do even more.
OUR RECENT WORK
Check out some of the recent video marketing campaigns we’ve helped launch below.
Payfirma iPad App Explainer
Bria X Explainer for Counterpath
CounterPath ‘Two Desks’ Commercial
EA Sports Commercial
BuildDirect Content Marketing
Our process for a successful launch
We’ll start by exploring your audience and messaging. A dedicated project manager will be assigned and a questionnaire prepared to kick things off.
The next step is to develop scripts and storyboards. Storytelling is important in delivering a compelling message that sticks – let our team help to tell yours.
It’s finally time for animation, screen captures, voice-overs, music, and filming, if applicable. This part of the process varies depending on what type of video we’re producing.
Professional hosting will be setup where your videos will be uploaded and optimized with custom thumbnails and captions. We’ll provide training on how to embed videos onto your website and to distribute them on social media.
Reporting & Review
Follow-ups will be scheduled to review the initial data collected and the outcome of any split testing experiments that might have been run, and to make recommendations on further optimization.
Over the past 14 years, we’ve worked with clients in a variety of industries including FinTech, Blockchain, HealthTech, SaaS, Wireless Comms, Transportation, Wearables, Retail, Payments, and Security.
As a more complicated product, we were struggling to communicate our message and visualize its illustration.
It’s the personal touch – your communication is by far the best.
They helped us find an approach that would have the biggest impact within a limited budget and in a short timeframe.